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Jenny Dunford

Founder & CEO

With over 30 years of professional accounting experience, Jenny brings depth, precision, and passion to every facet of her work. As the Founder and CEO of Southern Grace Accounting, a Virginia-based firm specializing in bookkeeping, payroll, CFO, and advisory services, she leads with integrity and a commitment to clarity—empowering small businesses to thrive through accurate and timely financial reporting.

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Jenny is also an active board member of the Amelia County Chamber of Commerce, where she also serves as Treasurer. In this capacity, she brings her signature clarity and precision to supporting the Chamber’s financial operations, helping strengthen the local business community with sound stewardship and transparent reporting. Her commitment to local engagement reflects her belief that strong businesses are built not just with numbers, but with meaningful connections.

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As a certified QuickBooks Pro Advisor, Jenny combines deep product expertise with a practical, client-first approach to financial management. Her proficiency in QuickBooks allows her to streamline workflows, customize reporting solutions, and empower small business owners with tools that bring clarity to their financial picture. Whether guiding clients through setup or offering ongoing support, Jenny ensures that technology serves strategy—never the other way around.

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A champion of trust and transparent communication, Jenny transforms intimidating financial details into actionable insight. She is known for crafting structured onboarding journeys, professional materials, and reporting frameworks that build confidence and elevate the client experience.

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Under her leadership, Southern Grace Accounting stands as more than a financial services firm—it’s a strategic partner grounded in grace, accuracy, and empowerment.

 

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Tammy Parrish

Operations Manager

With over 25 years of hands-on accounting expertise, Tammy combines deep industry knowledge with an unwavering commitment to excellence. Her foundation was built at Braxton Business School and Bryant & Stratton College, where she earned dual certifications in accounting—establishing a legacy of precision and dedication that continues today.

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Throughout her career, Tammy has partnered with a wide array of businesses, including service-based enterprises, providing tailored financial solutions, streamlining onboarding processes, and enhancing client communications. Her approach blends structure, clarity, and strategic insight, making her a trusted resource in both accounting operations and client experience management.

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Tammy's work reflects a passion not just for numbers, but for meaningful relationships and impactful service—anchored by integrity, professionalism, and a vision for long-term success.

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